User Generated Content (UGC) is one of the best ways to promote your brand and bring real fans coming back to your place over and over again. In fact, ADWeek reported that “85% of users say visual UGC is more influential in their decisions than brand-generated photos and videos.”
You see, people like people. And trust in a brand increases a whole lot more when your followers see people they can relate to in your posts.
This is where I come in! I’m a regular, homeschooling, mini van driving mom of 3 (almost 4!) who loves to travel and learn about the world with her family.
With an average engagement rate of 15% on my UGC style videos, I have worked with and created content for brands like Visit Baltimore, Chick-fil-A, Choice Hotels, Canyon Lake Resort, HapTim, and Archway Inn – all with differing deliverables and marketing campaign goals.
My specialty is in creating content around family travel destinations and accommodations, special events, travel and world learning products, and family activities, to name a few. However, my unique perspective comes with showcasing your brandΒ in a way that other moms and families can easily picture themselves using too.
I want to make travel more realistic for the average onlooker at home and I do that by creating natural and authentic blog articles, pictures, and short form videos.
Travel
I can showcase your hotel accommodations, Airbnb, flight, or other travel-related service from a family standpoint. We like to be creative, have fun, and take full advantage of all your perks and amenities!
Example Blog Articles:
- Family-Friendly Baltimore, MD Inner Harbor Museum Walk
- Canyon Lake Resort in Rapid City, South Dakota
@mariahafrench Did you know?? King James of the King James Bible is also the same man that Jamestown is named after! #familyday #virginia #fieldtrip #didyouknow #virtualtour #historical
Activities & Excursions
My family loves trying new things and telling our friends about it! My photos and videos for you will be real, honest, and provide insight into how the activity actually is.
Example Blog Articles:
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Special Events
Let me take my family along to your special event! Whether it be a weekend festival or grand opening, we would love to give our perspective on why other families should join in the fun.
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Products & Unboxing
Allow me the chance to highlight your amazing products! I can provide photos and video featuring how I use your product with my kids and how it makes our real life easier/better.
Example Blog Articles:
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- 7 Features of a Great Travel Diaper Bag by HapTim
- Bilingual Spanish Books with Booklandia
@mariahafrench This is my FAVORITE Beach Bag because… π 1. It converts from a bag into a beach blanket! 2. It can hold SO many items inside! I normally carry a water bottle, snacks, diapers and wipes, beach toys, and our @Banana Boat sunscreen inside. 3. It has a convenient outside velcro pocket for even more space. I keep a travel pack of tissues, hand sanitizer, chapstick, and a travel first aid kit in it. And sometimes it holds my phone and glasses π 4. The blanket is big enough to fit my entire family of 5 (almost 6!) on it comfortably. 5. It’s versatile and can be used for any outdoor event. 6. It has a padded shoulder strap which makes it not only easier on my pregnant body, but keeps me hands free so I can hold my kids if needed too. 7. Let’s not forget about the cute brightly striped design! Due to our close proximity to the beach, I will take my kids at least once a week during the summer. The Old Bahama Bay is truly the best and I recommend getting a beach bag like this for any other mom out there who wants to save space and hassle in the sun! β‘οΈ What do you bring to the beach?? #beachbag #oldbahamabay #beachessentials #beachmom #virginiabeach #beachday #beachdays #coastalliving #costco #beachwithkids #ugccreator #travelugc #travelugccreator #momugccreator #beachvacation
@mariahafrench What is your favorite menu item at Chick-fil-A?? @Chick-fil-A went above and beyond for our family of chicken lovers! Each gift was awesome! The kids were SO excited to see this box on our porch. It was seriously like a Chick-fil-A Christmas at our house π₯° #chickfila #unboxing #chickfilabox #momof3 #familycontentcreator #momcontentcreators
If you’re ready to get started with content creation for your brand, send me an email today at [email protected]!